The International 3D Society conducted their first 3D University on July 17 and 21st Century 3D's CEO Jason Goodman was among the presenters. Others included Phil Lelyveld of the USC ETC, Phil McNally of Dreamworks, Lenny Lipton of Oculus 3D and Steve Schklair of 3ality.
BX3 from 21st Century 3D's line of stereoscopic 3D mirror rigs was featured on stage as:
"Jason Goodman, CEO of 21st Century 3D took the stage and explained a little bit about the history of 3D. In the 1950's when television came out and the box office at the cinema plummeted, 3D was used to woo people back to the theaters although the 3D films from that era were not very well reviewed -they're what we would call B movies. There was a bit of a 3D revival in the 1980's when the VCR came out and Hollywood panicked again thinking that the audience would stay home and watch the films on beta and VHS so there was a slew of 3D films during the 80's. By the 90's much of the 3D content was consigned to specialized theaters at amusement parks such as the Michael Jackson show at Disneyland." Walt Disney Studios hosts 3D University, Examiner
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