Thursday, April 29, 2010

Official NAB press release about BX3 design and availability

"At the outset of the National Association of Broadcasters convention, 21st Century 3D announced the launch of the new BX3 optical beam splitter. The BX3 is a cutting edge tool designed for stereoscopic 3D motion picture production. After years of development and months of testing, BX3 represents 21st Century 3D's most advanced 3D production tool to date.

BX3 is a breakthrough in beam splitter design. Created by a professional stereographer for professional stereographers, BX3 has substantial advantages over competitive devices. The BX3 can accommodate a wide range of cameras including RED ONE, Sony EX3, Panasonic 3700, Canon XHG1S and many others.

Lightweight construction


BX3 offers unprecedented versatility when it comes to setup and operation. The rig itself weighs only 23 lbs without cameras or motors, making it far lighter than most other full sized beam splitter mirror rigs.

Optical transmission balance

The mirror itself has been specially designed for optimum optical performance in stereoscopic cinematography applications. BX3's premium optics balance reflection and transmission of color, contrast, density and brightness. Additionally, a custom developed depolarizing filter ensures that polarized light (frequently seen on wet, metallic or glass surfaces) entering the lenses is seen by both cameras, virtually eliminating nasty retinal rivalry commonly seen in beam splitter footage.

Different configurations

When it comes to shooting options, BX3 offers unique choices. The mirrored camera can be oriented above the rig looking down into the mirror in its standard configuration, or down below the rig looking up in Flip Mode. Simply unmount the camera, release the two stainless steel clamps, and the mirror box can quickly be reoriented in the field. Operating in Flip Mode places the rig's center of gravity far lower and improves stability in a variety of situations including under slung cranes or steadicam operation. Flip Mode also allows the rig to get up close to the ceiling, increasing maximum height by as much as one foot or more depending on camera and lens configuration.

Easy to maintain on set - tool-free

Practicality is also one of BX3's strong suits. Quick cleaning of all glass surfaces is easily achieved. The entire bottom plate of the mirror box is easily removed with just six thumbscrews. The front and back surface of the mirror can be quickly cleaned and resealed without costly delays. The mirror itself can also be replaced in the field. In the event of damage or breakage, simply disengage the innovative mirror pressure clamp. The optical mirror is held in place by two strong clamps with shock absorbing rubber. Release the clamps and the mirror slides right out. No screws to lose, no visits to a machine shop, no time wasted.

Meets FAA standards for commercial air travel

The removable mirror box also allows for easy transit. BX3 and all its parts fit securely into a standard Pelican case, meeting all FAA and international requirements for commercial air travel. This convenience simplifies logistics and allows you to travel with your BX3, reducing anxiety, shipping and overall production costs.


Pricing and availability

BX3 will be $44,995 and they offer financing.

BX3 can be seen at one of 21st Century 3D offices in New York or Los Angeles. "

Thursday, April 8, 2010

Come see us at NAB in the 3D Pavilion


We will be accepting orders for our BX3 beam-splitter rig starting April 12 at NAB!
You will find us at booth # SL4514E in the 3D Pavilion


Monday, April 5, 2010

21st Century 3D is going to NAB (Las Vegas, April 12-15)


21st Century 3D has been producing stereoscopic 3D for 17 years, and finally the rest of the world is catching the 3D bug! Come see our latest technology, including the BX3 Optical Beam Splitter Camera Mount, at NAB. You can find us at booth #SL4514E in the 3D Pavilion.

Register now for a Free Exhibits Only pass*, courtesy of 21st Century 3D.